<b>Hello</b>
Back-end
Web Developer

A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.
If you want to learn more
Scroll Down

<projects >

o

Don’t write bad code – rewrite it.

123

<clients>

First, solve the problem.
Then, write the code.

o

<quotes>

<learn more>

Amazing tips on Facebook Ads for b2b Marketing

Facebook is the “prince” social network dedicated to online communication, thanks to chats, groups, posts, and streaming videos. We can talk to our friends every day, meet new people, and reach many potential customers.

Given the extremely “personal” dimension of social media, Facebook Ads are widely used for B2C. It is often not considered effective for B2B, preferring other services such as LinkedIn or Google Adwords PPC campaigns.

Why are Facebook Ads for b2b?

If I wanted to answer simply and immediately, based on my personal experience, the real difficulty in B2B marketing is reaching the target using social media. This is because even if we want our product to be purchased by an entrepreneur, it is very difficult to reach it directly in the first place. After all, every SME or large company has employees who deal with the search for goods and/or services to buy.

B2B Marketing: LinkedIn vs Facebook

Having 10k connections on LinkedIn, I can only speak well of it. Also, even without resorting to advertising services, I was able to find several customers thanks to this social network, but now I have to ask you a question.

Surely (like me), you will spend a lot more time on Facebook than on LinkedIn, and by answering this question, you will surely understand why it is important to invest in Facebook Ads in B2B.

The goals of a B2B campaign on Facebook

I know the goal of any web marketing campaign is to increase sales, but this does not mean using Facebook Ads only to sell a product, but also (for example), to increase its visibility.

Facebook Ads Goals Example:

  • Increase visibility and recognition of a brand
  • Increase visibility and recognition of a product
  • Increase website traffic
  • Increase subscribers to your newsletter
  • Increase downloads of free or demo resources
  • Increase information on your target

All these objectives contribute to our great final goal: “increase sales” and therefore profit. Here is the time to talk about my tips for creating a Facebook Ads campaign aimed at B2B.

1 – Establish the budget

Establish how much you can spend on your Facebook Ads campaign and don’t go to waste. Generally, B2B marketing can have higher costs due to competition and profits but still doesn’t invest the maximum amount right away. I recommend a minimum investment of between 10 and 20 euros per day for the first month, and then invest at least 30 euros per day.

2 – Duration of the campaign

The Facebook Ads campaign must not remain active 7 days a week (unlike Adwords). Indeed, from my personal experience, I recommend you create more types of campaigns and keep them active for a few days. At the moment, Facebook campaigns have a rapid growth in the first days and then begin a slow decline, which translates into higher costs and fewer conversions.

3 – The importance of images

Let’s talk about something simple but fundamental, namely creating professional graphics to promote your posts. Let’s say, for example, that our goal is to rent temporary offices. One thing is to use photos taken with a mobile phone. One thing is to call a professional photographer. Surely in the second case, the cost will be higher, but the campaign will be more effective. In the end, it will cost less and convert more.

4 – A clear and direct message

You are talking to a company, do not use too long sentences or turns of words, just write what you sell.

For example:

  • Local Rental for Events in Rome
  • Simultaneous translation for Meetings and Events
  • SEO course for companies

5 – Offer free content

Many companies offer free content such as “guides” to encourage the user to register for a newsletter and provide his data to improve the effectiveness of future advertising campaigns.

Instead of offering software for companies (such as management software) or Mobile App, companies use Facebook to download the trial Demo. Releasing a free demo is a great way to get in touch with the company and present your product face to face. To promote my web marketing consultancies, I also always offer a free hour to all my clients.

As a proponent of web marketing, don’t underestimate the importance of having a good salesperson on your staff or using a professional’s experience to learn the main sales techniques.

6 – Respond to an immediate need

Some B2B campaigns are very effective because they respond to a pressing need of the company.

For example:

  • Do you need a website?
  • Are you looking for Management Software?
  • Do you increase your sales?

This type of message, obvious and direct, relies on “need” and “finding a solution to a problem.” Although very effective, however, these types of ads are not easy to direct to the buyer person of reference using Facebook Ads, because contrary to what is accessed on Adwords, the ad does not respond to the user’s query on the search engine, are we who have to find it using Facebook Audience Insights.

7 – The feeling of urgency

This communication strategy is used a lot on sites like Groupon but is now appearing in various forms almost everywhere. Even in B2B, carrying out “timed” advertising campaigns can be an effective strategy, both to request a free trial and to sell a service.

8 – Set the target

Many Facebook campaigns are created by clicking directly on “promote the post,” but it is not considered the best and most professional way, even if it can be effective.

In B2B, even more than in B2C, it is important to select your target precisely because it is very difficult to identify.

These are my tips for Facebook Ads for b2b. I hope you have read them carefully and that they can increase your sales. Contrary to what one might think, Facebook Ads is not an easy tool to use, it requires an investment proportional to the scope of your business, but if correctly configured, it can bring significant gains.

You may also like to read, Why PHP is a good choice for web development

How to find an unknown number name?

Throughout the day, it is not uncommon to receive calls from unknown numbers. There are tools specifically designed to be able to find out who has called us from those numbers. Receiving calls from numbers that we do not know is quite common, and while before we played it by answering to find out who it was.

Today there are tools that allow us to know precisely who is calling us or at least have a clue of who it may be. It is not a foolproof method, but for a certain type of number, it is quite a useful tool. We also have different alternatives to know it, both from a mobile app and from different web pages that can help us to know who that number is calling from.

How to find an unknown number name?

As you can imagine, these tools are not 100% correct about who the person or company that has called us is. You have to be clear about something, and that is that we cannot know the origin of all the numbers. To do this, you have to understand how these types of programs and databases work with unknown phone numbers.

How does the database work?

These databases are normally generated with the information that mobile users themselves leave on the different websites and apps that make up these lists. For example, if an insurance company or mobile operator calls you tomorrow, you can go to these websites and apps to enter your opinion about that number and who it belongs to in your experience.

The more matches there are, the apps and websites of this type will filter the results until they find the majority owner of that number that users have been revealing. Therefore, what you will never find in these databases is the name of the person behind a mobile phone number. In these apps and sites, you will find mobiles from companies at most, but never from individuals.

Know who is behind the number that called you

Well, to know this, we have different ways. One of them is through an app, which we can download from the Google Play Store, and which allows us to see in real-time if a call is Spam or is from a number we can trust. In fact, even when the call is taking place, we can see at the bottom of the number which company it belongs to.

Within the app, we can also search by phone number and know which company it belongs to. If you have a modern version of Android, when you receive a potential spam call, it will appear indicated at the bottom of the number when you are receiving the call, so we will already be warned that something is wrong with that phone number.

Finally, we can access a website where we will be able to find who owns a specific phone number. We can do this by entering the Spam List page, or also the Who called me? In both cases, we can enter the phone number and find out which company it belongs to from the comments of users who have already received that call.

Therefore, they are excellent tools to know who is calling us, especially when it comes to companies or official bodies. Here the level of success is quite high and will allow us to know if we should pick up the phone or not at that number. The next time let’s get a call from you.

You may also like to read, How to change WhatsApp contact name with full customization

How to browse Facebook as a guest?

There can be many reasons why you want to log in to Facebook as a guest. For example, you may want to log into Facebook to check a profile of a person registered anonymously or you may also have unsubscribed from Facebook but need to look at a profile. Whatever your motivation, in this short article, I will explain how to access Facebook as a guest to see a profile as a guest, all in an anonymous way.

Browse Facebook as a guest

The Facebook service has always kept in mind the privacy problem and has constantly improved the rules for personal privacy by inviting users to pay particular attention to this issue. Until recently, any information published on Facebook became “public” and was visible to anyone. Things have changed and content for which no privacy restrictions have been made will now be made public. Accessing Facebook as a guest will allow you to see all the profile contents visible to all users without particular privacy restrictions.

Log into Facebook as a guest

As a guest (therefore, without your profile or in any case without logging in), you can perform certain searches (for example, to search for a person or a group).

If you want to see the profile of an incognito person (as a guest) because you think that person has blocked you, just enter the people search page, write in the text box the name (or part of the name) of the person to search for and then press the Search button. From the list of results, click on the name of the person you are looking for to open their profile.

If the person you are looking for is a celebrity and has created a Celebrity profile, you will need to enter this page and follow the procedure described above.

It’s the same thing for groups; if you want to access Facebook as a guest and see a particular group, you will have to enter this page and enter the group name in the text box, press Search and then select it in the results list.

Although the guide explicitly refers to using the computer, all the instructions below to surf Facebook without registering can be put into practice without any kind of problem, even from smartphones and tablets. In this case, however, it may be necessary to enable the desktop version from the web browser settings for the mobile device in use (e.g., on Chrome, just press the (…) button at the top right and check the Request desktop site option).

Method 1: How to browse Facebook as a guest

Suppose you want to know how to browse Facebook without registering to check if one of your friends is registered on the social network. All you have to do is connect to the main page of the site by starting the web browser that you generally use to surf the net from your computer, by typing facebook.com in the address bar and pressing the Enter key on the keyboard then you have to click on the item People located at the bottom of the screen, in small.

On the page that opens, if requested, type correctly the text displayed on the screen to pass the security check and click on Send and then you can choose whether to browse all the people registered on Facebook in alphabetical order – but, if you want some advice, it’s a real one and its own madness! – or whether to carry out a direct search using the appropriate bar located at the top right.

Then, you can click on one of the names in the search results and view the details of his profile, such as some of his personal information and the pages he “liked.” However, keep in mind that you will only be able to view public information and not posts or content that the user has decided to share only with their friends. To view more details, you will need to create your account on the social network and request friendship from the person in question.

If, on the other hand, you are interested in understanding what you need to do to browse Facebook without registering because you want to view the pages of a given product or company on the social network, the artists registered to it, the places, and maybe even the games, you must proceed in slightly different from what I have just indicated. To begin with, you have to go to the Facebook home, as seen above. Then, if you want to view the pages on the social network, click on the item Pages always placed at the bottom of the screen and you can browse all the pages by name or directly using the appropriate search field at the top. Since the fan pages are public, you can view all the content shared on them without any kind of problem.

By clicking instead on the Places and Games links (always present in the lower part of the Facebook home). You can view all the various locations that have been registered on the social network and consult any related content (clubs, events, initiatives, etc.) and view all the games available on Facebook, the level of users’ satisfaction, and read the relevant information. In both cases, you can either browse the contents, scrolling and clicking the results on the screen, or carry out a direct search, using the appropriate field at the top.

Method 2: How to browse Facebook as a guest

I’m sure it may seem like an emaciated banality but keep in mind that Google can also be a good ally to browse Facebook without registering. You ask me how? Well, simple: using the power of “big G” to quickly identify social profiles, pages, and various other contents on the number one social network globally, a bit like doing a common search on the net.

More precisely, browsing Facebook without registering thanks to Google, you just type in your favorite Web browser google address bar. Press the button  Enter on your keyboard and enter into the search box located in the center of the screen displays the name of the person you intend to view any Facebook profile, that of the fan page that interests you, and so on by the word Facebook. Then, press the Enter key attached to your computer keyboard or the Google Search button visible on the screen.

Once this is done, you should see a whole series of relevant results to the search terms you previously typed and that should almost certainly link to content on Facebook. If you are particularly lucky, you should be able to find what you are looking for right away!

You may also like to read: How to change WhatsApp contact name with full customization

Why is Google Chrome so slow? 5 minute approach to fix if it’s running slow on your pc

If your chrome is running slow on your pc. Stay relaxed, as there are many people out there who are constantly facing the same problem. Here, you are going to get the hacks of only 5 min for fixing it, when your Google Chrome is running very slow. You don’t have to take the help of anyone, as you are going the get these tips with a guided illustration.

You just have to go through the processes for fixing it. If it’s get solved by the earlier process, That’s it, you are ready to go with your desired browser.

  • Shut down all the unnecessary tabs
  • Update your Chrome browser
  • Remove/ Disable unnecessary Chrome Extensions
  • Stop Chrome pop up/ Notifications
  • Remove your old browser history/ data
  • Scan for malware in your chrome and reset your settings

Shut Down all the unnecessary tabs

If you open too many tabs on your chrome browser, you are definitely going to face with lack in your chrome browser. You can check it by yourself by opening your task manager. Simply, pressing ctrl+ shift+ Esc at the same time on your keyboard you can see the space and memory it’s consuming on your task manager.

So, close all the unnecessary tabs if your chrome is running slow and if the problem resumes going for the next process.

Update your Chrome browser

Why not updating your Chrome browser to stay up to date with it! If your chrome browser is not up to date just go through the following process:

  • Click the menu button in the upper right corner. Then select Help>About Google chrome

Here, you can see whether your chrome browser is up to date or not. If it is not, then wait for a while to update it by itself to the latest version.

Then, reopen it. Check whether this issue reappears. If it is not, then you have solved your annoying problem.

Remove/ Disable unnecessary Chrome Extensions

Too many extensions or apps consume lots of resources. So, the best approach to clean up google chrome when it is running slow is to remove or disable unnecessary chrome extensions.

  • Go to the Menu>More Tools>Extensions. Here, all the extension files will open up.
  • Turn off the toggle which is on the lower right corner of the chrome apps which is not necessary for you.

When you are done with disabling the chrome extensions or apps which are not required for you, you will notice extra speed and smoothness. If this approach still can’t meet up the issue then stay calm. There are other approaches as easy as this to follow.

 How to Stop Chrome pop up/ Notifications

You can prevent receiving notifications from Google Chrome. You just have to go to the following process

Click on Menu> Settings> Privacy and security>Notifications>Block or allow notifications

Turn on or off-sites may ask your permission to send a notification.

Remove your old browser history/ data

Well, the problem has to be solved by now. But it is a very common and basic approach in case of using any electronic device to remove old browsing history. It helps to remove trash and junk files which gives enough room to your ram. For this, you just have to go to the following approach:

Click Menu > More tools > Clear browsing data.

How to change WhatsApp contact name with full customization

WhatsApp is an application that allows you to send messages, multimedia files, videos, or photos to all devices with the most important mobile operating systems on the market. This instant messaging system has completely revolutionized the way we communicate, drastically reducing costs. And also sanctioning the probable end of sending the classic text messages, now almost unused. Most of the contacts in your address book will probably have WhatsApp.

How to change WhatsApp contact name with full customization

One way to improve the organization of WhatsApp contacts is to customize them. The first thing to do is to open the WhatsApp Settings screen. The personalization available on these contact apps is not very deep. In fact, the only customizations concerning the various WhatsApp contacts concern only a few aspects. However, if done wisely, they can really allow us to personalize contacts.

So let’s see how to customize contacts on WhatsApp. Before starting, I strongly recommend that you perform these procedures only and only if you are sure. To avoid possible damage to your mobile device.

Change background

WhatsApp is a cross-platform messaging application used to send instant messages to the people in your contact list at no cost. In addition to exchanging text messages, you can also share pictures, videos, audio messages, and user location with other people. This messaging app was developed to be used with Android, Windows, Blackberry, and iOS smartphones. You can also create groups using this app to exchange messages, images, and videos. One of the “aesthetic” customizations to do is to change the background of each chat. In this case, just click the button at the bottom left of your smartphone in the chat to customize. Choose “Background” and then select the chosen source.

Change ringtone

The WhatsApp notification is automatically displayed on the phone screen every time a new message is received. These notifications are a way of letting you know that there are new messages in your chat account. Below are the steps through which you can easily customize notifications in WhatsApp settings. For this, you have to make sure that the notification settings are “On”, in your WhatsApp account and the phone settings. Another really useful personalization of WhatsApp contacts concerns ringtones.

If a group you belong to sends you a lot of notifications per day, you can silence it. Or you can give each contact or group a different ringtone. Let’s see how to customize WhatsApp contacts in this sense. Go to Settings and then to Notifications. From here, you can choose the tone of the notifications and the different ringtones for your contacts.

Customize a group

If you want to customize a WhatsApp group instead, follow the same procedure. Open the Settings and then the Notifications. Scroll down and you will find Group Notifications. From this screen, you can choose the ringtone for new notification messages. If you assign two different ringtones for groups and individual contacts, you will already know if you are interested in answering.

Or maybe the answer can wait because it is only one of the hundreds of notifications from one of your groups. You can also set message sound alerts for different groups, according to your choice. For this, there is an option available in the settings for WhatsApp.

PHP vs Python – Which one is better for beginners?

Today we will talk about PHP vs Python ​​with a lot of history and arouse passions and hatred alike, depending on who you ask. However, it is true that due to its characteristics, Python is more complete than PHP because it also allows you to develop software for the desktop, mobile in addition to games.

How to open php file in chrome, other browsers and operating systems?

Programming is the foundation of the digital world today. Since its inception, we have improved and developed new languages ​​to create more efficient programs and websites. It is precisely in the field of web development that further changes have occurred in what we have been in the 21st century. PHP is a programming language used to create applications that can be run from a computer or a mobile application. Now, I will share how to open PHP file in chrome and other systems.

How does PHP work? The function of PHP in WordPress

If you dedicate yourself to designing simple static pages and their content will not change very often, you can manage with just HTML. An example can be a business website that shows data about the company, its location, recent jobs, means of contact, etc. All data is almost constant. But how PHP works? Each visitor who enters said website will process the HTML code through their browser and will be able to view all the content.

Now suppose that the company decides to add a blog on the web, something that will benefit the interaction with its customers. Will we solve it with HTML? It is a possible solution, but keep in mind that every time new content is uploaded, you will have to enter to modify the web code to make the updates. Keep reading how to evolve snom.

We need that the updates (for example, new blog posts) are stored in a database, and then the frontend shows them without touching any code. Well, that’s exactly what PHP is for and how it works.

How does PHP work?

Every time a user visits a website written with PHP, the following happens:

  • Upon entering, a request is sent to the server.
  • The server receives the request and looks for the page to deliver.
  • If the page contains PHP, it is processed.
  • The server executes the PHP code of the page and prepares the final result, the HTML.
  • The HTML page is sent to the user.

Graphically, the operation of PHP can be summarized as follows.

Suppose we have a website with the following code. I have placed the HTML in blue and in green what would be the PHP, (I clarify that the PHP is not written like that, it is only to simplify the example)

<! DOCTYPE html>

<html>

<head>

<title> Example </title>

</head>

<body>

Right now, there is <? Php

How many users are browsing the server?

?>  browsing the web.

</body>

</html>

As explained above, when a user enters, a request will be made to the server. Upon finding the line of PHP code, it will be processed.

The server will ask how many users are browsing. Suppose the result to that question is 25 users. Then that will be the answer that will be sent. As a fine result, the next processed HTML is returned.

<! DOCTYPE html>

<html>

<head>

<title> Example </title>

</head>

<body>

There are currently 25 users browsing the web.

</body>

</html>

Once the browser interprets the HTML code, the final result will only be the text:

There are currently 25 users browsing the web.

In the example, the server’s request was the number of users online, but this could have been to show the last blog entry or comment, the number of times content shared on the networks, etc.

The function of PHP in WordPress

WordPress is a content manager that uses several programming languages. As you may be imagining, PHP is one of them. To say “one of them” is an understatement. PHP is the lifeblood of WordPress, fueling most of the web.

If you explore the compendium of folders that make up any WordPress theme, you will find folders of the type; sidebar.php, header.php, comments.php, and the most popular of all funtion.php. The first controls how the sidebar, header, and comments look and work, respectively. While the folder funtion.php accumulates functions that our theme will use of the various utility.

The moment someone visits your website, the web server will take all those separate PHP files for different areas of the topic, put them together, and deliver the completed HTML output to the visitor’s browser. Yes, yes, all that happens every time you visit a WordPress website.

As a user of the most popular CMS, you can do without knowing about this programming language. But the wide utility that PHP has in WordPress makes it worth it, at least, to know the least.

Well, with this, I finish the post. I hope you have understood what PHP is, its usefulness, and how it works.

Keep reading Does PHP have a future as a programming language?

Does PHP have a future as a programming language?

PHP is the programming language par excellence on the web and will continue to be so in the future, at least for a few more years. Although for some developers, it may be complex, let’s try to see why.

Why PHP is a good choice for web development

PHP is the most widely used web programming language in the world. 80% of websites use PHP. However, we hear a lot on the internet that PHP is just a bad programming language. But, it isn’t true. I have explained here why PHP is a good choice for web development.

1 2 4